| We
were hoping to announce a five figure sponsor for this year's event, however it fell
through at the last minute. The Free Festival is safe and will go ahead (as it has since 2004),
however we had got used to the idea of having a sponsor and so: |
|
We
are taking bids for Sponsorship for this year's Free Festival at Edinburgh Fringe in a
closed bid auction, with sponsorship going to the highest bidder |
| (Guide
= 4 to 5 figure sum) |
|
| Laughing
Horse has been managing the Free Festival for 7 years |
- The
Free Festival promoted shows have grown to become 10% of the entire Edinburgh Fringe!
- In
2010 it will be at least 293 shows across 22 stages in 14 venues –
with more last minute shows being programmed to fill the last empty spaces in the venues.
- We
have a huge reach in Scotland, UK, Comedy, Theatre, Music, Cabaret and beyond
- The
Free Festival is a real alternative model for artists and punters alike. It is enabling the Edinburgh
Fringe to get back to its routes of enabling a diverse range of talent to thrive
|
| We
are looking to start a relationship with a brand that can develop over time and potentially extend
to the other Fringe Festivals we coordinate such as Brighton where we also have become nearly
15% of the festival. |
|
| There
is also the opportunity for a sponsor to get involved in the Laughing Horse New Act of the
Year Competition now in it’s 11th year. Starting in November with 90 shows
leading up to a final to find the best new talent on the circuit. |
|
| THE
OPORTUNITY: |
· Headline
Billing, “Your Brand” Free Festival, in the following:
· Free
Festival Brochure – 60,000 copies, with the right sponsorship this run could increase to
200,000+ copies
· Free
Festival Website – 150,000 page impressions in July/August
· On
all general Free Fest signage and posters at 13 Edinburgh Venues
· Ability
to place own signage, banners, etc at 13 Edinburgh Venues
· Possibility
of sampling, product demonstrations etc at venues
· Comedy
Courses – send your staff, customers or suppliers on a weekend comedy course and then perform
in a Fringe show
· Plus
many other Experiential and Awareness opportunities which can be discussed |
| Note: As the main Fringe programme has already gone to print,
unfortunately there isn’t the opportunity get your name in this in 2010 or on any shows
posters/flyers which will have already gone to print. |
|
Estimated
footfall at the venues:
Our shows have, a conservative Estimate, of 40 audience members performance. This year we have
4,300 performances – a potential audience of 172,000 |
|
| On
top of this are the people coming through the venues not for the shows – tourists, people
from Edinburgh, clubbers – an estimate per day over the 14 venues would be an additional
4,200 people per day – a potential additional audience of 105,000 |
|
| Not
to mention the huge number of people passing by venues at the busiest time of year, particularly
in the popular locations in and around The Royal Mile,. Hanover Street and Southside where we have
prime signing opportunities. |
|
| The
last date for sponsorship bids for 2010 is July 7th |
|
| Please Click Here to
download our sponsorship information for 2010 (PDF File) |
|
| To discuss further, please contact: |
| Alex Petty |
| Telephone: +44 (0)20 8894 3676 |
| Mobile: +44 (0) 7768 584 881 |
| Email: alex@freefestival.co.uk |
