| Sponsorship
& Advertising Opportunities |
| for the Free Festival |
| |
| The Free Festival is Looking for a headline sponsor
for 2011 and in future years, along with various other sponsorship and branding
opportunities |
| |
- The
Free Festival promoted shows have grown to become 15% of the entire Edinburgh Fringe
- In
2011 there will be at least 340 shows across 32 stages
in 17 venues – over 6,000 performances.
- We
have a huge reach in Scotland, UK, Comedy, Theatre, Music, Cabaret and beyond
- The
Free Festival is a real alternative model for artists and audiences alike. It is enabling
the Edinburgh Fringe to get back to its routes of enabling a diverse range of talent to
thrive
|
| |
| We
are looking to start a relationship with a brand that can develop over time and
potentially extend to the other Fringe Festivals we coordinate venues at, including the
Brighton Fringe where we also have become over 20% of the festival, and in
future years at ne venues at the Adelaide Fringe and Hollywood Fringe |
| |
| There
is also the opportunity for a sponsor to get involved in the Laughing Horse New Act
of the Year Competition now in it’s 12th year. Starting in october
with 90 shows leading up to a final to find the best new talent on the
circuit. |
| |
| THE
OPORTUNITY: |
| |
· Headline
Billing, “Your Brand” Free Festival, in the following:
· Free
Festival Brochure – 80,000 copies, with the right sponsorship this run could increase
to 200,000+ copies
· Free
Festival Website – 180,000 page impressions in July/August
· On
all general Free Fest signage and posters at 16 Edinburgh Venues
· Ability
to place own signage, banners, etc at 16 Edinburgh Venues
· Possibility
of sampling, product demonstrations etc at venues
· Comedy
Courses – send your staff, customers or suppliers on a weekend comedy course and then
perform in a Fringe show
· Plus
many other Experiential and Awareness opportunities which can be discussed |
| |
| Estimated
footfall at the venues:
Our shows have, a conservative Estimate, of 40 audience members performance. This year we
have 6,000 performances – a potential audience of 240,000. |
| |
| On
top of this are the people coming through the venues not for the shows – tourists,
people from Edinburgh, clubbers – an estimate per day over the 16 venues would be an
additional 5,000 people per day – a potential additional audience for your brand of
125,000 |
| |
| Not
to mention the huge number of people passing by venues at the busiest time of year,
particularly in the popular locations in and around The Royal Mile, Hanover Street and
Southside where we have prime signing opportunities. |
| |
| To discuss further, please contact: |
| Alex Petty |
| Telephone: +44 (0)20 8894 3676 |
| Mobile: +44 (0) 7768 584 881 |
| Email: alex@freefestival.co.uk |
